Meet the Storytellers Behind the Scenes
The Genesis of Marabhale
Our journey began with a shared vision: to transform society through the potent mixture of storytelling and technology. Each member of the Marabhale team brought a unique spark—be it in creative marketing, storytelling, game design, or digital artistry—to ignite this vision into reality. From late-night brainstorming sessions to early morning strategy meetings, our passion for storytelling has been the guiding light, leading us to push the boundaries of conventional narratives and craft experiences that not only entertain but also inspire action and foster change.
Innovation
In a constantly evolving digital landscape, we strive to stay ahead of the curve, embracing new technologies and methodologies that enhance our storytelling capabilities.
Impact
We believe that stories have the power to change the world. Our mission is to create narratives that not only captivate but also cultivate a more empathetic, aware, and active society.
Integrity
Honesty and transparency are paramount in every story we tell and interaction with our clients. We are dedicated to building trust and long-term partnerships.
The Minds Crafting Your Narratives
Marabhale is more than just a company; we’re a close-knit team of storytellers, artists, strategists, and technologists unified by a love for meaningful narratives. From our visionary CEO, who dreams up new worlds, to our creative writers and brilliant game designers, each member plays a critical role in bringing our astonishing stories to life. Together, we’re not just telling stories; we’re creating experiences that resonate and reverberate across the globe.
Erika Bachis
I’m a Transmedia Storyteller, Marketer, Filmmaker, and unstoppable dream pursuer.
All began at the age of three, when I invented a movie for the first time, without even knowing how to read and write: a few toys and a lot of imagination were enough! A few years later, that same imagination pushed me to follow my dreams and keep writing not just screenplays, but much more.
Graduated in Film/TV Production and Marketing at The University of Nottingham, it’s been right there that, by chance, I discovered the world of Gamification Marketing and ARGs.
That’s how, since 2015, I’ve been carrying on both my passions: transmedia storytelling and marketing as an international SEO & Digital Marketing Manager.
Some organisations I collaborated with are Panasonic, the Artisa Group, the Umberto Veronesi Foundation, the Mainstream Media TV channels, the International Red Cross Federation, Johnson & Johnson, and Air Liquide.
My main aim? Making everything possible, going from my clients’ goals to my fantasy screenplays!
Joel Nisbet
With over two decades of experience as a seasoned creative professional, Joel Nisbet brings a wealth of expertise spanning diverse mediums and industries. Beginning his journey in design for print during the early days of Photoshop, Joel has since evolved alongside technology, embracing the latest advancements with a keen fascination for how new technology can enhance creativity.
Throughout his career, Joel has been at the forefront of B2B marketing in the UK, contributing his talents to leading agencies and managing diverse teams on an international stage. His skill set encompasses a broad spectrum, with particular emphasis on high-quality visualization, conceptualization, video production, VFX, 3D modeling, and conceptual art.
Joel’s passion for the creative process is matched only by his unwavering commitment to exceeding client expectations. He believes in embracing technological advancements, recognizing that those who choose to work without AI may face challenges in the ever-evolving landscape of creativity. “You can’t put the genie back in the bottle,” he often says, emphasizing the importance of embracing progress.
Throughout his career, Joel has designed everything from beer mats to bus advertisements, seamlessly transitioning between print and digital, front-end and back-end development, and hand-drawn sketches to fully rendered 3D visuals. There is virtually no creative challenge Joel cannot handle.
With his extensive experience and versatile skill set, Joel is ready to tackle any creative endeavour with enthusiasm, innovation, and a relentless pursuit of excellence.
Alice Cooke
Alice was a journalist for just under ten years, for titles including Country Life, Sussex Life, British Baker, Food Spark, Bakery Business, and Utility Week. In 2019, she started her own copywriting company, A Girl of My Word, which grew from inception to a six-figure business in the space of two years and won awards including Best New Start-Up, Best Newcomer, and Best New Business.
As the business grew, so did the clients – she went from helping sole traders transform their fortunes to being asked to strategise for large marketing companies and multinational corporations. She is delighted to be working with Marabhale on their content requirements.
Jenn Brabbins
Simon Jacobs
Simon is an eclectic creative with a vast and squiggly career involving everything from TV ad campaigns to UX * UI design. This career and experience provide him with a unique outlook. He sees things from several different angles all at once and asks the questions that may have otherwise been overlooked. If you’re looking for new ideas, weird and wonderful insights, you could do far worse than Simon.
Alice Cooke
Transmedia Storyteller
Alice was a journalist for just under ten years, for titles including Country Life, Sussex Life, British Baker, Food Spark, Bakery Business, and Utility Week. In 2019, she started her own copywriting company, A Girl of My Word, which grew from inception to a six-figure business in the space of two years and won awards including Best New Start-Up, Best Newcomer, and Best New Business.
As the business grew, so did the clients – she went from helping sole traders transform their fortunes to being asked to strategise for large marketing companies and multinational corporations. She is delighted to be working with Marabhale on their content requirements.
JOEL NISBET
Concept Artist, Gamification Designer
With over two decades of experience as a seasoned creative professional, Joel Nisbet brings a wealth of expertise spanning diverse mediums and industries. Beginning his journey in design for print during the early days of Photoshop, Joel has since evolved alongside technology, embracing the latest advancements with a keen fascination for how new technology can enhance creativity.
Throughout his career, Joel has been at the forefront of B2B marketing in the UK, contributing his talents to leading agencies and managing diverse teams on an international stage. His skill set encompasses a broad spectrum, with particular emphasis on high-quality visualization, conceptualization, video production, VFX, 3D modeling, and conceptual art.
Joel’s passion for the creative process is matched only by his unwavering commitment to exceeding client expectations. He believes in embracing technological advancements, recognizing that those who choose to work without AI may face challenges in the ever-evolving landscape of creativity. “You can’t put the genie back in the bottle,” he often says, emphasizing the importance of embracing progress.
Throughout his career, Joel has designed everything from beer mats to bus advertisements, seamlessly transitioning between print and digital, front-end and back-end development, and hand-drawn sketches to fully rendered 3D visuals. There is virtually no creative challenge Joel cannot handle.
With his extensive experience and versatile skill set, Joel is ready to tackle any creative endeavour with enthusiasm, innovation, and a relentless pursuit of excellence.
THE ENERGY OF A STORY
THE POWER OF STORYMAKING
Connect with Our Team
Have a question or want to learn more about how Marabhale can help bring your story to life? Reach out! We’re here to answer your questions, explore your ideas, and help you navigate the path to storytelling success.
- erika@marabhale.com
- 75 Aston Road, Shifnal, Shropshire, UK, TF11 8DU
